Iris Vermeir

Iris Vermeir

Associate Professor of Marketing

 

Contact:

 

E-mail: Iris.Vermeir@UGent.be

LinkedIn: IrisVermeir

CV

 

 

Research Interests:

 

Customers’ attitudes and behavior

Customers’ decision making

Sustainable consumer behavior

Personality, motivation and consumer behavior

Marketing communication

Service Failure and recovery

Kids marketing

 

Teaching:

 

Consumer Behavior

Marketing Communication

Organizing & Managing Events

 

Publications:

 

Link to Ghent University Bibliography

 

Van den Berghe, B., Heuvinck, N., Vermeir I., & Schellekens, G. (2015). “A Change of Pace” Goal Gradients in Locomotor Behaviour. Journal of Consumer Research, forthcoming. (SCI Impact factor 2014: 3.125 – ranking business: 16/115)

 

Cabooter, E., Weijters, Geuens, M., Vermeir, I. (2015). Scale format effects on response option interpretation and use. Journal of Business Research, forthcoming. (SSCI: Impact 2014: 1.480 – ranking business: 54/115)

 

Van Kerckhove, A., Geuens, M., & Vermeir, I (2015). The floor is nearer than the sky: how looking up or down affects construal level. Journal of Consumer Research, 41(6), 1358-1371. (SCI Impact factor 2014: 3.125 – ranking business: 16/115)

 

Quaschning, S., Pandelaere, M., & Vermeir, I. (2014). When consistency matters: the effect of valence consistency on review helpfulness. Journal of Computer-Mediated Communication, 20(2), 136-152. (SCI Impact factor 2014: 3.117 – ranking communication: 2/76)

 

Van Vaerenbergh, Y., Orsingher, C., Vermeir, I., & Larivière, B. (2014). A Meta-Analysis of Relationships Linking Service Failure Attributions to Customer Outcomes. Journal of Service Research, 17(4), 381-398. (SCI Impact factor 2014: 2.484 – ranking business: 23/115)

 

Vermeir, I., Kasakova, S., Cauberge V., Tessitore, T., & Slabbinck, H. (2014). Impact of flow on recognition of and attitudes toward in-game brand placements: brand congruence and placement prominence as moderators. International Journal of Advertising, 33(4), 785-810. (SCI Impact factor 2013: 1.094 – ranking communication: 28/76)

 

Quaschning, S., Pandelaere, M., & Vermeir, I. (2013). Easy on the mind: how sorting options on different attributes influences their evaluations. Journal of Business Research, 67(7), 1530-1536. (SSCI: Impact 2012: 1.484 – ranking business: 57/111)

 

Van Vaerenbergh, Y., Vermeir I, & Larivière, B. (2013). Service recovery’s impact on customers next-in-line. Managing Service Quality, 23(6), 495-512 (SSCI Impact: 2012: 0.778, ranking management – 103/173)

 

Verbeke, W., Rutsaert, P., Bonne, K & Vermeir I., (2013). Credence quality coordination and consumers' willingness-to-pay for certified halal labelled meat. Meat Science, 95, 790–797. (SCI Impact 2012: 2.745 - ranking food science & technology – 34/123)

 

De Bock, T., Vermeir, I., & Van Kenhove, P. (2013). What’s the harm in being unethical? These strangers are rich anyway! Exploring underlying factors of double standards. Journal of Business Ethics, 112(2). p.225-240 (SSCI: Impact 2010: 1.125 – ranking ethics – 7/50)

 

Van Vaerenbergh, Y., Larivière, B., & Vermeir, I. (2012). The Impact of Process Recovery Communication on Customer Satisfaction, Repurchase Intentions, and Word-of-Mouth Intentions. Journal of Service Research, 15(3), 262, 279 (SSCI: Impact 2010: 1.615 - ranking business: 26/111)

 

Elen, M., D’Heer, E., Geuens, M, & Vermeir, I. (2012). The Influence of Mood, Decision Style and Affect Intensity on Attitude-Behaviour Consistency. Journal of Business Research, 15(3), 262-279, (SSCI: Impact 2010: 1.773 - ranking business: 57/111)

 

Van Kerckhove, A., Geuens, M., & Vermeir, I. (2012). A motivational account of the Question-Behaviour effect, Journal of Consumer Research, 39(1), 111-127. (SSCI: Impact 2010: 2.590 - ranking business: 15/11)

 

Van Kerckhove, A., Geuens, M., & Vermeir, I. (2012). Intention Superiority Perspectives on Preference-decision Consistency, Journal of Business Research, 65(5), 692-700. (SSCI: Impact 2010: 1.773 - ranking business: 57/111)

 

Van Kerckhove, A. Vermeir, I., & Geuens, M. (2011). Combined Influence of Selective Focus and Decision Involvement on Attitude–Behaviour Consistency in a Context of Memory–based Decision Making, Psychology & Marketing, 28(6), 539-560. (SSCI: Impact 2010: 1.385 – ranking business – 71/111)

 

 

Honours and awards:

 

Finalist JSR Best Article Award for 2014

 

Managing Service Quality Outstanding Paper Award of 2014

 

Best Paper Award based on a doctoral dissertation European Marketing Conference (EMAC 2013 - doctoral fellow Liesbet Van den Driessche)

 

Finalist Best Paper Award based on a doctoral dissertation European Marketing Conference (EMAC 2012 -Doctoral fellows Nico Heuvinck & Simon Quaschning)

 

Best Paper Award based on a doctoral dissertation European Marketing Conference (EMAC 2011 – doctoral fellow Nico Heuvinck)

 

Finalist Best Paper Award International Conference on Research in Advertising (ICORIA 2010)