Mission / Goals




Our ambition is to intertwine academic rigor and managerial relevance by envisioning excellence in Research (Think), Education (Learn), and Seminars & Conferences (Network). An integrated approach on the customer (Marketing), the personnel (Human Resources) and processes (Operations and IT) is warranted to foster service innovations and meet today’s challenges in diverse industries: private, public and social profit. The best experience for different stakeholders is the one that achieves the greatest mutual value for all parties being involved: delivering what customers want/need in an effective and cost-efficient way.